I do hands-on operating work inside consumer-product companies.

The businesses look different from the outside. Inside, it's usually the same problem. The product was never properly documented or costed, the operation runs on a few people's memory, and no one can tell you where the real constraint is or what it costs.

I go in and work it, hands on, wherever it sits:

• Product and formulation
• Brand
• Go-to-market and sales
• Manufacturing and supply
• Operations, and the P&L under all of it

Often several at once.

Some of these companies are just starting and figuring it out. Some have run for years. Either way, the work is the same.

I've done this across food, beverage, and consumer categories. Frozen dessert, chocolate, tea, personal care. The category changes, the problem doesn't.

I co-founded a frozen dessert brand and scaled it to about a thousand doors. I ran a 30,000 sq ft manufacturing plant. I still operate today, on a fractional basis. I've been on the other side of this work, not just the one recommending it.